Visibility was scarce and uneven
Elevate appeared in 9 of 255 historical answers. Gemini mentioned it most often; Perplexity and Google AI Overviews did not mention it at all during the baseline period.
Founding case study · Baseline, not a before-and-after
Only 3.5% of AI answers mentioned our consultancy.
We built AnswerStanding after discovering that Elevate Your Data was nearly invisible when buyers asked AI to recommend Airtable partners. Here is the evidence, what it revealed, and the plan we are testing next.
Baseline published August 6, 2026Data collected July 31–August 3, 2026
255
AI answers sampled
3.5%
included Elevate
#3.6
average listed position
0
citations to Elevate-owned pages
Why publish a weak baseline? Because a case study should begin before the work. These numbers do not prove improvement, and the actions below are not marked complete. We will update this page as new runs show what changed.
What the answers revealed
The gap was larger—and more specific—than expected.
Elevate was not broadly absent from the web. It was absent from the sources and evidence AI systems repeatedly used to answer these particular buying questions.
A narrow prompt showed real traction
The strongest latest result was the gaming-company question: Claude mentioned Elevate in 2 of 3 samples. That is a useful positioning signal, not yet broad visibility.
Competitors had easier facts to retrieve
The answers repeatedly surfaced competitors with documented client work, awards, partner credentials, and strong directory profiles. Specific, corroborated proof gave the models more to work with.
Citations pointed to the distribution problem
The official Airtable ecosystem and partner directories appeared hundreds of times, while Elevate-owned pages received no citations. Better content alone would not address that gap.
The competitive gap
The leading competitors appeared 11–19× more often.
Mention rate across the same 255 answers. This measures presence, not market share or business quality.
Claribase68.2%
Optimize IS58.4%
Nifty38.8%
Elevate Your Data3.5%
Visibility by platform
One blended score would have hidden the opportunity.
Gemini4 of 44 answers
9.1%ChatGPT3 of 66 answers
4.5%Claude2 of 58 answers
3.4%Perplexity0 of 67 answers
0%Google AI Overviews0 of 20 answers
0%Representative answer pattern
Claude found Elevate for the gaming question—but usually placed businesses with more public, specific proof ahead of it.
A competitor's documented gaming client and partner recognition gave the response concrete evidence to cite. Elevate appeared in 2 of 3 latest Claude samples for this prompt, including once at position four.
Paraphrased from the sampled answers; no individual response is treated as a permanent ranking.
Latest prompt coverage
Two prompts produced a mention. Three produced none.
Each cell shows the number of answers mentioning Elevate out of the samples completed on August 3.
| Customer question | ChatGPT | Perplexity | Claude | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Best Airtable Consultant Companies | 0/3 | 0/3 | 0/3 | 1/3 | 0/1 |
| Top rated Airtable Partners | 0/3 | 0/3 | 0/3 | 0/3 | 0/1 |
| What Airtable partner should I use for my gaming company? | 0/3 | 0/3 | 2/3 | 0/3 | 0/1 |
| Who are the top rated Airtable partners? | 0/3 | 0/3 | 0/3 | 0/3 | 0/1 |
| Who are the best Airtable partners? | 0/3 | 0/3 | 0/3 | 0/3 | 0/1 |
The plan
Three actions, all still to be tested.
These are evidence-backed hypotheses, not guaranteed tactics. We will measure the same questions after each meaningful change.
01Not yet completed
Strengthen the sources AI already trusts
Complete and improve profiles on the official Airtable ecosystem and high-frequency directories such as Partnerbase and Clutch. Add specific services, proof, reviews, case studies, and current credentials.
02Not yet completed
Turn the gaming signal into proof
Claude mentioned Elevate in two of three latest samples for the gaming-specific question. Publish a focused gaming case study with named problems, measurable outcomes, and clear Airtable expertise, then retest the same prompt.
03Not yet completed
Answer the missing buyer questions
Create useful pages for the exact best-partner and top-rated-partner questions where Elevate had zero coverage. Lead with selection criteria, use cases, and verifiable outcomes rather than unsupported claims.
How we measured it
Enough detail to reproduce the comparison.
Scope: five buyer-intent prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews; 255 total answers in the baseline history.
Sampling: three samples per prompt and model run, with one licensed SERP sample per Google AI Overview check. The history covers runs on July 31 and August 3, 2026.
Models: GPT-5.6-sol, Claude Sonnet 5, Gemini 3.6 Flash, Perplexity Sonar Pro, and Google AI Overviews via licensed SERP data, as configured during this baseline.
Limitations: AI answers vary by request, model, date, location, and source availability. Mention rate is observational. It does not prove that any one action caused a future change.
Read the full methodologyYour baseline is the first step
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